Tips on Setting up the Perfect Trade Show Booth

Published: 16th March 2011
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A trade show provides the perfect opportunity for a business to come in direct contact with customers. This sets the stage for a sales person- customer interaction wherein all doubts, questions and suggestions of the customer can be discussed freely. Since this is necessary to enhance business growth, it is critical to ensure that the visitors to the event are encouraged to come to your trade show booth. To do this it is important that your stall truly stands apart with some spectacular displays and an eye catching booth design. Today, thanks to trade show booth rentals, even a small business can have a show stopping trade show booth without spending a fortune.

Avoid Cluttering up Your Booth

Many businesses make the mistake of filling their trade show stall chock- a- block with product samples, leaflet/ brochure stands and displays. Result- there is practically no space for the visitor to move around inside and look at the various displayed items. While it is important for you to make optimum use of your stall space, the most important thing is to communicate with the visitor. Ensure that the stall has enough space inside to make moving inside comfortable. When you choose your trade show booth rentals ensure that you pick a design that will let you mount some of your displays, shelving etc on the ‘walls’ so that you leave enough room for a walk through.

Focus on Your Event Theme

Another important point to remember is that you need to have a specific theme or objective for your trade show. It may be an overall business objective, for example, improve the market penetration of the company logo. Otherwise, it may be a more product specific one, for example, promote the latest range of air purifiers. When you choose your trade show booth rentals design, keep the primary objective of your event participation in mind. For example, for the first objective, you may want a trade show stall in the same colors as your logo. You may also want a giant replica of your logo atop the entrance way. For the second theme, you will need enough shelving inside the booth to display your new product, brochures and catalogues presenting its advantages. You may also need ‘demo space’ within the booth to show potential customers how your air purifier works.

Add a Special Touch

Ensure that you add a special touch to your trade show booth rentals to make it truly stand out among the crowd. You can do this by opting for unique flooring, special lighting or a differently shaped entryway to your booth. This not just gives your booth a unique look but also piques the curiosity of visitors to the show. Result, they are encouraged to walk into your stall to see what you have to offer.

Customizing your stall so that you get the maximum attention is quite affordable when you choose trade show booth rentals from a customer friendly rental provider who has put in a good number of years in this market. Go for providers you have used before with good results or get recommendations from friends and business associates before you choose your trade show booth rental provider.

Adfab Exhibit Group offers trade show booth rental Toronto that gets you noticed. Visit http://www.adfabexhibits.com/modular-displays/ for more information on modular displays.

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